This is sad -
A’s attendance woes reaching historic, embarrassing stage
Ex-A’s executive blames owner John Fisher for Oakland’s major league-worst attendance while team pursues a new ballpark
https://www.mercurynews.com/2022/05/22/ ... ing-stage/
There’s no secret why people aren’t showing up to their aging, dilapidated home. It’s A’s ownership dismantling a playoff-caliber roster in the name of future sustainability, while drastically raising season ticket prices amid an ongoing threat to move to Las Vegas, if it can’t get a new stadium at the Port of Oakland. To A’s fans, that’s three strikes — and all but the team’s most imperturbable followers are out.
...
Dolich looks at the A’s current marketing efforts and just shakes his head. He sees a confusing ticket campaign that began charging their most loyal customers, season ticket holders, nearly double what they paid a year ago. Then there’s the problematic $30 parking price. Then, to spark fan interest recently, the team has undercut those season ticket holders by offering dirt cheap entrance into the park.
“Any time your parking is five times what a ticket price is, you know that there’s no strategy involved,” Dolich said. “Any basic marketer in whatever product your offering knows this. There’s so many deals available to the customer now that they get confused. A’s tickets are two-for-$10 or $5.10, it’s this price on a Wednesday, this price on a weekend.
“The A’s are offering deals that are destroying the credibility of their product and it hurts that core group of fans.”